Career · College Life

Marketing EDGE Student Career Forum

New York City at Night

New York is always a good idea… Especially when you go to attend a student career forum to learn more about the marketing industry from professionals in the field. That’s what I did one week ago! I took the bus from Philly at 6AM and got to New York at 8AM, just on time for the start of Marketing EDGE Student Career Forum.

It felt SO good not only to get out of the university campus, but also to go to the vibrant New York, which fills me with energy every time I take a trip there. The rush, the vibe, and the kindness of strangers in this city make me fall in love with it over and over again, as if it was the first time visiting it.

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The forum started with a session ran by Grace Kim James, the VP of Marketing for Atlantic Records! She was so incredibly cool and talked freely about her experience working on the marketing side in the music industry (in probably the most important American record label brands), an industry which, of course, has its good and bad sides. Grace gave us A LOT of advice, especially at the end of the sessions, when we got to actually ask her questions! She advised us on how to market ourselves, master our personal brand, find our unique story, and even how to write a marketing plan for our lives. I guess I’m going to find the 4P’s and make a SWOT analysis on myself, BYEEE!

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Next, John Kelly, the Digital Product Manager of American Express, talked about his journey in digital marketing, his role as a product manager, and recommended us different opportunities, as well as things to learn to get closer to where we want to be. At least now I understand the difference between UX design and UI design haha!

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These two inspiring sessions were followed by an incredibly helpful panel of marketing professionals, during which all of them gave us SO MUCH advice for pursuing a career in the field (of course I noted all of it!) They shared the skills you need for getting a job, the most misunderstood thing about marketing (probably the most important one to take into consideration is that it has a lot of creativity, but the analytical side is the key), what changed throughout the times, and their personal stories about getting where they are today.

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As a first generation student, I had the opportunity to attend another session in the afternoon, where we were divided in groups of two students, each one receiving a mentor to whom we talked about our background, aspirations, objectives. This was so valuable, because I had the chance to connect on a more personal level with amazing people working in the field, have one-to-one conversations, and ask any questions I had on my mind. The mentors were so helpful, and we even had a “speed mentoring” session where we networked with as many people as possible.

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It was a pleasure to make new connections, meet students just like me, and see again some of the people that I met at the Marketing EDGE Summit, this past June. Building all these connections helps me get immersed and understand the professional field that I am pursuing, as well as having those people that I can always reach out to and support each other in our endeavors!

And what better place to do this than in the lively New York? I promise I will be back soon. So thankful for this learning experience, and looking forward to more!

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I’m telling you, once you get out of your comfort zone, you become addicted. So keep learning, seeking, connecting, and always remember to be curious about life. 

Tori

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